If you are going to outsource you need to outsource to professionals that have been in the business for a reasonable amount of time, that can deliver within your timeframe.  Professionals that understand the job, that can provide a production approval and do the job to your job sheet specification.. Whoa sounds like you need www.garmentmakers.com or www.completetz.com.au – now these are my preferred garment and decoration suppliers.

But when I want some artwork or web assistance, well I used to struggle to do my own but now I just go to www.freelancer.com and look at the picture that someone has done for me for a job proof.. Of course now I will manufacture these garments at our factory.  These will be worn by day spa staff at a known Melbourne Hotel, these are non-iron easy care garments, and the girls will look great.

So if you are going to outsource select carefully and beware of outsourcing to countries like Pakistan and people who just contact you on the web from China, use reliable suppliers and distributors.  Hey you might get some orders through and they are great, but then it all goes pear shaped, goods don’t arrive or arrive hugely late and wrong count.. they smell and they don’t fit – then your customer will be unhappy and you will be in a ‘situation’ or they will do a few jobs for you from Pakistan, you always have to pay upfront and then – boom- they take your money and you get no goods delivered!

Take care with outsourcing, we are lucky enough to have our own team sewing here in our local factory and to have our own factory in Fiji, we control the pattern design, the fabric, the cutting, the sewing specs and we deliver the best garments to you.

New too we can now make you a custom bespoke business shirt, top quality fabrics super super looking and delivered to your door.. so the world is full of endless products and endless opportunities.. look for fun you are busy, get the digital camera and load the images that are still sitting on it intw www.completetz.com.au and you can create within minutes a family photobook with stories and page decorations and images.. now you can get back to work and within days the bound book will arrive at your door!  you will love your family photobook and want one for each member so you just reorder your own book is printed delivered and if you want you can have an e-book too!

Garment Makers spa uniform

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I will keep testing and training myself and do it myself.  It will come together, infact I think it is coming together.  A business sort of similar to mine but with limited online presence recently emailed me complaining that when they search google for Byron Bay Embroidery they get Complete Uniform Solutions delivering embroidery to Byron Bay schools, sports clubs and businesses daily!

I am taking this as a compliment that updating and driving my own content and search adwords is working.. o yes I have got the RSS link on here working I believe now for those that want to feed to this web bloggy site.

What I do need to work on is link building apparently.. but I feel like if I clutter my internet site with weblinks I am creating more traffic on the high way and there will be congestion and pollution.. is this too extreme.  Does anyone consider the link building to be essential?

Also finding that I am running so many personal projects, juggling work and children and staff!!! and then running so many work projects that the brain needs help.  I have searched for lots of different ways to deal with this without expending large amounts of dollars (hello free ware I am a fan) and I think I do like ‘the brain’ currently using the 30 day free trial to track staff christmas party planning and gifts for everyone.

One larger recent project of completely redesigning cricket shirts for the Warratahs a local cricket club started with the simple shirt below and grew to a fully sublimated cricket polo shirt incorporating named collars, more than 20 logos from various suppliers and sponsors.  I used ‘the brain’ open source to assist our staff at Complete Uniforms track the stages of the job and client approvals etc.  fantastic

Heading to 7am I am about to go wake the boys, get them ready for school and organise my day in the factory.. wish me luck…

custom designed polo from Complete Uniform Solutions

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Some of the best priced custom jackets are being supplied this year featuring zip in hoodies, great fleece lining, seam sealing for waterproofing, zip pockets and flash extras with piping and contrast colours.  Best of all our factories do an excellent job with the embroidery and printing on these garments and minimal cost.  How many do you have to order!  Not that many our minimum order for custom manufactured sublimated or cut and sew garments for sports teams is just one team!

Obviously the pricing is structured to be better when you do the whole club, so rethink the look of the club this season, have a go with our online designers and send in some of your ideas.  We will complete the designs for you to present to other club members and no worries our delivery schedule is so fast your uniforms and shirts will be ready in 5 weeks!

If you are not sure what you want just email us an enquiry with your club colours and we will redesign a whole look for you. You can use part or all of the products on the design to brand the club and unite the team and supporters.  Image is Everything!

Gentle Giants and Complete Uniform Solutions have welcomed on board two new staff members so that we can better service our clients with fast and efficient purchasing of uniforms.

We offer specific deals to our schools for the purchase of sports team apparel when they already purchase their school uniforms from us at a wholesale arrangement.  Not bad save time and be efficient use our team we’re here for you.

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As Kate points out for an online business, and in todays world I think we all operate online, brand recognition is the experience your client has online on your site.  Your site is your brand and so your logo on your site is branding your business.

This means you must plan and design your logo with care.  No quick clip-art concepts need apply.  There is a high cost to pay for attempting to save money on a business image.

Fairly recently a client came to us to organise staff uniforms and some promotional caps, pens, keyrings etc for clients.  They had just purchased an existing business with a not great reputation for reliability and wanted to overhaul public perception. The business had no logo to speak of and the new owners needed things NOW, ads were booked and the doors were open.

But with the expense of purchasing the business etc they had left no budget for graphic design etc. They selected the cheapest shirts possible to use for their uniforms, they made a quick logo with some clip art. Neither partners were particularly happy with it but they decided to go ahead. 

Not even a year later they were in to see us, new uniforms were needed, a new logo was given to us to set up for embroidery.  And again it was adequate but not great, it lacked the depth of creativity and statement that a good graphic artist brings to logo design.  However these business owners needed to cut corners, needed uniforms for a trade show, they needed new business cards and other stationery. NOW.  They promised me that they would come back to redesign the corporate logo/image to better reflect their desires for the public persona of the business.

Really?

These guys are just like many business owners.  They did not plan for the possible costs involved in the creation of the image with which their business or product would be introduced to the target market.  They then spent more on products they were not happy with plus lost valuable time building a business identity.  It is easy to do.. but the bottom line 

- take the time to work with the graphic designer.  For identity design take the time to research the businesses target  market, local competition and industry before even starting with design

- budget time and funds for the design project

Realistically your logo design is an investment into the image and the future success of your business.  You will use merchandise to distribute your brand in a smart and creative marketing method.  the more often people encounter your brand identity the more benefits you receive through familiarity, credibility and visibility.

Merchandise can be more effective than advertising or work hand in hand with your advertising campaign – with results that impact your bottom line.  Giving away imprinted merchandise keeps your brand front of mind and so you need the logo/image to be well thought out.

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