So business awards over, thank you everyone for your comments, now lets get back to work.. ! 

The big question that we are concerned with is running a successful small business in a  rural town.  Well it is no different to running a business in any town.

As an entrepreneur you wear many hats, we all know that one.  It’s one of the things that make being an entrepreneur so exciting.  At the same time you are developing your product, you’re ensuring everyone is on task, trouble shooting etc etc.

In all this process don’t forget the marketing, specifically the branding. 

Many business owners think that salesmanship and marketing are enough to succeed in business.  But there is another level to aspire to!  Creating a brand.

Your brand creates your image, and proper branding places you in the marketplace and creates loyalty.

Brands are not just logos or tag lines.  Brands are a statement of who you are, why you are different and why a buyer should purchase from you.  it is important to consistantly communicate your brand.

For this you need a good logo.  Your logo should be memorable.  Think the golden arches.. very memorable.  Your logo should be able to be reproduced as a great print and/or embroidery. 

There are a lot of factors to consider with logo design as part of your branding.  We are just getting started on the topic.  The many different promotional products that you will purchase to display your branding and message means you must get a quality design, quality artwork and presentation. It is critical.

Gentle Giants Sportswear & Uniforms strives to communicate with your company in a strong working partnership that develops and translates your brand and concepts into striking visual designs for products and uniforms.

Ballina Lighthouse JSLC nippers uniforms

There are many great books you can read and websites you can view to help you with understanding the importance of brand recognition and how to create a brand.  One of the sites I have found incredibly helpful is http://www.articlealley.com/article_1719_15.html

On my next blog entry I hope to cover more about branding, staff uniforms, logos, and promotional products. 

Cheers

The team at Gentle Giants – logos’R'us!        

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